I would love to see a mass market play for imperial assult
And I think a force awakens themed set would be the perfect Chance.
1. focus on the major characters of the movie. Let people play a mini campaing as Poe, Ray, Finn. BB-8
2. Trim some components like the complicated campaign decks and character advancement decks. Replace them with sheets that add abilities as the campaign progresses.
3. Provide a pre built skirmish force for both sides with a command deck. Skirmish is the closest thing in the game as a traditional board game and should be advertised well
4. Leverage the scale of plastics production. Throw in 12 storm troopers and 8 flame troopers and at least one of those monsters from han's ship. make it feel like a great deal.
5. Card stock maps instead of map tiles. Give us a few really great looking maps printed on a nice heavy cardstock instead of difficult to organize map tiles. Lower set up time and a chance to put some great art on the table.
6. Throw in Kylo's expansion like you did with Luke and Vader in the core set. It would provide a great example of the extra content people expect from the expansion packs.
7. Lower price point. By cutting components the game can reach a price point that is much closer to what the mass market will bare. 40-60 dollars is a golden range.