For everyone who stops playing X-Wing because they can't buy it for 50% off online there'll be two or three new players who pick the game up because of excellent local support.
And when non-existent support from LGSs that care not one whit for X-Wing combined with increased prices kills the community stone dead? We don't have people walking into our club wanting to play X-Wing due to our LGS but in spite of it. The group there are masters of discouraging people from picking up new games, they enjoy clubbing baby seals too much to support and encourage people. Our new players come from people seeing a Star Wars game on Amazon or their favourite on-line game store and picked it up because it was cheap. Supporting Bricks and Mortar stores sounds all very noble but they are a dead end. Support for clubs and games cafes is what is needed now.
There are no game cafes or clubs in my state.
So now what?
There is no one-size-fits-all solution but Asmodee/FFG can do what they can to support the majority of players out there.
So make one? That's what I did when I was younger and there were no stores with place to play (this was before the internet, too).
I started a weekly group that met in the library. It's totally doable nowadays and the idea of gaming cafes/bars are getting more and more traction. Honestly, I would MUCH rather do some gaming in a bar then hang out at an FLGS.