Interview about new FFG policy. Yes, they're jacking up online prices.

By HolySorcerer, in X-Wing

For everyone who stops playing X-Wing because they can't buy it for 50% off online there'll be two or three new players who pick the game up because of excellent local support.

And when non-existent support from LGSs that care not one whit for X-Wing combined with increased prices kills the community stone dead? We don't have people walking into our club wanting to play X-Wing due to our LGS but in spite of it. The group there are masters of discouraging people from picking up new games, they enjoy clubbing baby seals too much to support and encourage people. Our new players come from people seeing a Star Wars game on Amazon or their favourite on-line game store and picked it up because it was cheap. Supporting Bricks and Mortar stores sounds all very noble but they are a dead end. Support for clubs and games cafes is what is needed now.

There are no game cafes or clubs in my state.

So now what?

There is no one-size-fits-all solution but Asmodee/FFG can do what they can to support the majority of players out there.

So make one? That's what I did when I was younger and there were no stores with place to play (this was before the internet, too).

I started a weekly group that met in the library. It's totally doable nowadays and the idea of gaming cafes/bars are getting more and more traction. Honestly, I would MUCH rather do some gaming in a bar then hang out at an FLGS.

Why bother having MSRP if everyone discounts?

This is like telling your boss that while your salary is $40k/year you'll happily take $30k.

The price is the price.

You sir, are a new car salesman's dream come true!!!

Cars are entirely different.

Commodities tend to have set prices - you pay what you pay. Over a certain dollar value haggling is acceptable. Don't be stupid.

is that the reason Asmodee is doing this is for an immediate cash in, and not about how important they feel local game stores are.

And as you said, you're fine with that. So I am. I'd also agree that PR spin isn't really needed. However it is also possible that the move is designed to both increase their bottom line and help the LGS at the same time.

Even if it weren't true, making FFG stronger as a company can in fact be a net benefit to us.

online 40% off, FLGS 20% off

And how exactly are they supposed to start offering that kind of discount? The only way they could do that is to take a hit on their own profit. Plus increasing the discount online would do nothing but maintain the status quo.

I'm assuming he is referring to what the theoretical discounts to retailers are. Anyone with a decent understanding of business knows that they are not that high.

It's come to my attention recently that this forum is essentially unmoderated and I can say anything I want to say, so here it goes:

YOU ARE NOT SPECIAL. YOU DO NOT DESERVE A DISCOUNT.

Honestly, I would MUCH rather do some gaming in a bar then hang out at an FLGS.

The FFG Event Center is both. They sell beer and wine at the store. It is qutie frankly the nicest game store I've ever been to, and if it wasn't a hour away would be where I played at.

Why bother having MSRP if everyone discounts?

This is like telling your boss that while your salary is $40k/year you'll happily take $30k.

The price is the price.

You sir, are a new car salesman's dream come true!!!

Cars are entirely different.

Commodities tend to have set prices - you pay what you pay. Over a certain dollar value haggling is acceptable. Don't be stupid.

It is the exact same thing. Just because it destroys your argument, there is no reason to call me stupid. You sir, are rude.

None of the 3 LFGSs that are near me do anything to push X-Wing, it is all done by players via social media to determine play nights, etc. If my FLGS is selling at MSRP, and people can still buy it online for 10-20% off, the online purchasers (of which I am one) will continue to just buy online and will buy less in store to keep the amount spent per ship about the same. Stores are not needed to play, there are dozens of locations that can fit a 3x3 play area, and the vast majority of people who are playing at the local stores have their own place and plenty of table space at home.

MY spending won't change, but all of my purchasing will move to online sales for that constant 10%-20% discount instead of buying half online at 35%-40% off and the rest at MSRP in store.

Why bother having MSRP if everyone discounts?

This is like telling your boss that while your salary is $40k/year you'll happily take $30k.

The price is the price.

You sir, are a new car salesman's dream come true!!!

Cars are entirely different.

Commodities tend to have set prices - you pay what you pay. Over a certain dollar value haggling is acceptable. Don't be stupid.

It is the exact same thing. Just because it destroys your argument, there is no reason to call me stupid. You sir, are rude.

ATTENTION EVERYONE: BUYING A CAR AND BUYING PLASTIC SPACE SHIPS ARE THE SAME THING. FEEL FREE TO HAGGLE FOR EXTRA SERVICE AND FREE MUD MATS FOR YOUR NEW DECIMATOR.

Ok why not this then?

online 40% off, FLGS 20% off

This makes more sense in my opinion. That way brick and mortar stores won't close like I keep reading. That would make it more competitive with online. not the other way around. Again I will just stop buying anything Asmodee.

Why bother having MSRP if everyone discounts?

This is like telling your boss that while your salary is $40k/year you'll happily take $30k.

The price is the price.

Ok how can walmart do it then? A lot of times they are cheaper than most other stores. Apparently the online 40% off has not hurt FFG's profit margin any. So How does shrinking the online discount help the local game store. That just makes me not want to buy things online or at the store. If everybody cuts the online discount just like what Asmodee is doing. People will buy less and they will either lose money or make the same as they did before. Again I am not a millionaire and cant afford to pay msrp.

online 40% off, FLGS 20% off

And how exactly are they supposed to start offering that kind of discount? The only way they could do that is to take a hit on their own profit. Plus increasing the discount online would do nothing but maintain the status quo.

There are no game cafes or clubs in my state.

So now what?

Start a club. It's shockingly easy. We have three active gaming clubs, one RP focused, one war games focused and one that runs both an RP night and an X-Wing / Armada / board games night. All that in what is essentially a large market town with delusions of grandeur and no university.

There is no one-size-fits-all solution but Asmodee/FFG can do what they can to support the majority of players out there.

Majority of players don't play at a store.

Stores are not needed to play, there are dozens of locations that can fit a 3x3 play area, and the vast majority of people who are playing at the local stores have their own place and plenty of table space at home.

There is however no other place you can play Store championships. There is also few areas that can fit 3-10 3x3 play areas. So while you and one other person may find a place to play, that doesn't mean you can have a tournament there.

Also most people are not going to let someone they know only from facebook into their home.

There needs to be a place to play, a place large enough for 20+ people to play at really. Right now in the US most of those places are LGS'.

online 40% off, FLGS 20% off

And how exactly are they supposed to start offering that kind of discount? The only way they could do that is to take a hit on their own profit. Plus increasing the discount online would do nothing but maintain the status quo.
more sales equals more profit. If the LGS tried to compete maybe I would buy from them.

WRONG. PROFIT=REVENUE-COST. IF YOU DISCOUNT TOO HEAVILY EVEN IF YOU SELL MORE YOU MAKE LESS REVENUE AND YOUR COSTS ARE UP RESULTING IN LOSS.

There are no game cafes or clubs in my state.

So now what?

Start a club. It's shockingly easy. We have three active gaming clubs, one RP focused, one war games focused and one that runs both an RP night and an X-Wing / Armada / board games night. All that in what is essentially a large market town with delusions of grandeur and no university.

There is no one-size-fits-all solution but Asmodee/FFG can do what they can to support the majority of players out there.

Majority of players don't play at a store.

AND I DON'T WEAR SOCKS. SO?

Why bother having MSRP if everyone discounts?

This is like telling your boss that while your salary is $40k/year you'll happily take $30k.

The price is the price.

You sir, are a new car salesman's dream come true!!!

Cars are entirely different.

Commodities tend to have set prices - you pay what you pay. Over a certain dollar value haggling is acceptable. Don't be stupid.

It is the exact same thing. Just because it destroys your argument, there is no reason to call me stupid. You sir, are rude.

ATTENTION EVERYONE: BUYING A CAR AND BUYING PLASTIC SPACE SHIPS ARE THE SAME THING. FEEL FREE TO HAGGLE FOR EXTRA SERVICE AND FREE MUD MATS FOR YOUR NEW DECIMATOR.

Those items you are haggling for have value, whether you want to recognize them as currency or not. Of course, I'm not really referring to those, but rather the MSRP on vehicles is set artificially high by the manufacturer and every consumer knows it. The MSRP on the raider is set artificially high, and we all know it. Now we can probably quibble over whether or not it is worth $75.00 vs. the 65 to 69.00 most paid with discounts, but that Raider is not worth $99.00 despite the MSRP FFG selected. But hey, way to be mature about it.

All that in what is essentially a large market town with delusions of grandeur and no university.

Wakefield?

Ok how can walmart do it then? A lot of times they are cheaper than most other stores.

Are you honestly going to compare Walmart and a small shop owned by a single person?

If the LGS tried to compete maybe I would buy from them.

It's well established that most LGS can not compete with online retailers because their overhead compared to the volume of sales is considerably lower than the online stores.

Let me know how your haggling goes. I might try it out at Starbucks today.

Why bother having MSRP if everyone discounts?

This is like telling your boss that while your salary is $40k/year you'll happily take $30k.

The price is the price.

You sir, are a new car salesman's dream come true!!!

Cars are entirely different.

Commodities tend to have set prices - you pay what you pay. Over a certain dollar value haggling is acceptable. Don't be stupid.

It is the exact same thing. Just because it destroys your argument, there is no reason to call me stupid. You sir, are rude.

ATTENTION EVERYONE: BUYING A CAR AND BUYING PLASTIC SPACE SHIPS ARE THE SAME THING. FEEL FREE TO HAGGLE FOR EXTRA SERVICE AND FREE MUD MATS FOR YOUR NEW DECIMATOR.

Those items you are haggling for have value, whether you want to recognize them as currency or not. Of course, I'm not really referring to those, but rather the MSRP on vehicles is set artificially high by the manufacturer and every consumer knows it. The MSRP on the raider is set artificially high, and we all know it. Now we can probably quibble over whether or not it is worth $75.00 vs. the 65 to 69.00 most paid with discounts, but that Raider is not worth $99.00 despite the MSRP FFG selected. But hey, way to be mature about it.

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This is great news for brick and mortar LGSs that really do deserve our business even if their prices are higher than online suppliers.

They're the ones that run tournaments, that supply us tables for casual games.

Again people who buy from there LGS in the USA are going to get hit with these new prices as well. So i don't understand how its going to make it better for the stores selling online prices in store that are always packed.

"In summary, for sound and fair reasons, we want to grant additional discounts to the brick-and-mortar specialty retailer for the unique work they provide, while not granting those discounts to the online specialty retailer given the fact they are not providing the same services or making the same investment."

online 40% off, FLGS 20% off

And how exactly are they supposed to start offering that kind of discount? The only way they could do that is to take a hit on their own profit. Plus increasing the discount online would do nothing but maintain the status quo.
more sales equals more profit. If the LGS tried to compete maybe I would buy from them.

This is the lack of understanding that makes these conversations annoying. There is a really **** good reason when one of the local kids asked the store guy about what the wholesale cost was, he refused to answer. Because once people know the wholesale price, they don't understand why they can't get a discount. Especially when you look at CSI's and MM's discounts.

So, for the millionth time, some real, real basic accounting/business. There is a thing called Gross Margin. It is the difference between how much you sale something for how much you buy something. Sure, you can have a lower margin, but with a lower margin, you need to sell more to make up your other expenses to make a profit. This is the real reason why the big online stores can operate at a much, much lower margin than local stores. They sell so, so much more. I mean, your average store with a decent player base probably sells 5% of what CSI or MM does. So, how exactly can local stores compete if they can never approach the amount the big sellers sell?

online 40% off, FLGS 20% off

And how exactly are they supposed to start offering that kind of discount? The only way they could do that is to take a hit on their own profit. Plus increasing the discount online would do nothing but maintain the status quo.
more sales equals more profit. If the LGS tried to compete maybe I would buy from them.

This is the lack of understanding that makes these conversations annoying. There is a really **** good reason when one of the local kids asked the store guy about what the wholesale cost was, he refused to answer. Because once people know the wholesale price, they don't understand why they can't get a discount. Especially when you look at CSI's and MM's discounts.

So, for the millionth time, some real, real basic accounting/business. There is a thing called Gross Margin. It is the difference between how much you sale something for how much you buy something. Sure, you can have a lower margin, but with a lower margin, you need to sell more to make up your other expenses to make a profit. This is the real reason why the big online stores can operate at a much, much lower margin than local stores. They sell so, so much more. I mean, your average store with a decent player base probably sells 5% of what CSI or MM does. So, how exactly can local stores compete if they can never approach the amount the big sellers sell?

Dude, don't even bother with these people.

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Edited by TaeSWXW

None of the 3 LFGSs that are near me do anything to push X-Wing, it is all done by players via social media to determine play nights, etc. If my FLGS is selling at MSRP, and people can still buy it online for 10-20% off, the online purchasers (of which I am one) will continue to just buy online and will buy less in store to keep the amount spent per ship about the same. Stores are not needed to play, there are dozens of locations that can fit a 3x3 play area, and the vast majority of people who are playing at the local stores have their own place and plenty of table space at home.

MY spending won't change, but all of my purchasing will move to online sales for that constant 10%-20% discount instead of buying half online at 35%-40% off and the rest at MSRP in store.

Yes, my LGS is the same, but did you read the interview? Those LGS won't get a discount.