If Disney and Abrams didn't hate Star Wars, why would they treat it like an old *****, using it for what they want, and beating it badly in the process. I mean, you look up the definition of "How to mistreat a franchise" and all that comes back is a picture of Han Solo standing on a bridge.
I could just hear the board meeting... "So what should we do with this new movie?" "Doesn't matter, we make a movie that's a dog licking his butt for an hour and these pathetic nerd losers will watch it if we call it star wars." "Ha, these stupid geeks will watch it twice if we just reuse the plot from A New Hope!" "Exactly, now lets put Vader's face on these cheez-its and call it a day! These retarded fanboys are are like printing money!"
I can't tell - did you like Force Awakens?