Well, you don't have to stick up for your FLGS. Asmodee/FFG will do it for you.
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See the paragraph I edited in. It might be nice for LGS, but how many times do we have to see this same schtick to realize it isn't about helping the LGS at all? They want to increase profit. This is a way for them to do so with some spin to make it look better.
Is there some clause that states they will increase their wholesale price?
From what I've seen the only change is that they are going to prevent online re-sellers from undercutting FLGS. That doesn't affect the price-per-unit FFG is making at all.