Behold the face of things to come.
For those of you stateside, Tesco is one of (if not THE) biggest national superstore chains in the UK, selling everything from groceries to clothes, toys, electrical goods etc. It's probably a WalMart equivalent (although WalMart has a partnership with ASDA here in the UK).
Why is this such big news?
Well, I know major retail outlets stock X-Wing stateside, but it's the first time I have EVER seen a miniatures game at all on sale through a major UK supermarket, even online. It's pretty much uncharted territory for the genre, and this is a country which has been home to Games Workshop for the better part of 30 years. The vast majority of the time, if you want to buy a game like X-Wing, you have to go to a specialist hobby shop.
Now, admittedly it's the run up to Christmas. And it's also the run up to the release of The Force Awakens. Tesco will unsurprisingly be piggybacking on anything remotely Star Wars branded in order to drive seasonal revenue and sales.
But even so, this is pretty awesome news for X-Wing fans in the UK, and for FFG. We could well see a big influx of new players into the community in the New Year.