I have a question if it would be possible for you to give the old "white-wolf" (Wizards of the Coast) - created by Richard Garfield (MTG, Roborally etc) game a look, there is a rather large community ( www.vekn.net/ ) which are at the moment struggling with a way for theyr hobby to be played. and this game has such an insane amount of "lore" behind it.
VTES is easily compared with Game of Thrones but set in a modern dark fantasy environment. With a unique gameplay that supports both offensive and defensive stratetgies, it's a card game made for group play, (4-5 people) and relies very much on social interactions between the players who play.
VTES originally was designed as a LCG with the thought that - yes there was rare cards, but the cards you really need are always reprinted and available to you. there wasn't a restriction on the amount of copies of one card you could have in your deck, and the interactions between you, the vampires you control, and how the vampires you control can interact with the table was very unique and at the time of the games creation very unheard off..
VTES biggest weakness is that the rules - while being simple at it's core, - has so meny cards that can change / bend / manipulate the rules in different directions - from the silly (game of Malkav) to the more serious and there is a lot of text that tend to scare a lot of people. - some steamlining in that department would be nice. - like what you did with GoT 2nd. Card Game.
Best Regards
//L
