I get the sense that most people who have this problem are coming to Armada from and X-wing background, and want their squadrons to do X-wingy things. Is this a valid assessment?
I couldn't say, though I suspect there's something to it.
I always try to explain to people that one WHOLE GAME of X-Wing is wrapped up in a handful of dice rolls when playing Armada.
Your squadrons are doing a lot more than just flying to point A and shooting in the direction of enemy X.