This system is brilliant; it is a new paradigm in RPG. It deserves a system name. Like D&D3E is d20. WHFRP3E deserves a system name. So when FFG reuses the system for other settings and games, we can immediately recognize the brand.
I know there are a lot of negative comments surrounding the game. Like D&D4E had. I won't argue with you that perhaps this game isn't very true to WHFRP; let's just say you are right. Either way, WH or not, I think the system is amazing.
It'll be easy to get people to play, because players more or less don't need to learn new rules. You know how hard it is to convince players to learn new systems, I'm sure. For this game, with all those cards and sheets, make it easy to quickly play without extensive rules learning. As GM, all I need to do is guide the char creation, explain the stats and some of the symbols and such, and get playing. It'll be easy to tell what dice to roll, easy to tell what is successful (and why, even!), all done without having to force players to learn the rules before hand. All the conditions in the game on cards, so you can keep track of them AND have the rules easily read cardgame style, so everyone is on the same page without people asking about rules all the time.
FFG please give this system a name, and reuse it for future products. (if it turns out to be successful, that is. with RPGs, you can never tell).
Don't let WotC steal this and release it as D&D4.5E a year and a half later and give it a name. People are just stupid enough to think WotC came up with it. (honestly, they'll probably copy portions of this soon anyway. well, you did take their 4E Power cards concept, so I guess it is only fair)

