Our store just sold the ships from the kit and never announced a tournament. They didn't even know what "Massing at Sullust" is. They ended up selling the ships from under the counter with a significantly marked up price. No idea what happened to the tournament set or alt cards.
Hearing this upsets me. I know the prizes technically have value, and certainly the ships do, but the kits are supposed to be for events. I wonder if there's anyone we can complain to at FFG about poorly run, improperly run, or not-even-run events. I'd like to think FFG has an interest in keeping people who just want to keep or sell the prize support from buying kits when they don't run events. I feel like the Massing at Sullust event I went to was 90% for the benefit of a couple store regulars and not to build and support the Armada community (since the store didn't bother with a TO or judge, or... well, anything beyond buying the kit).