How should a company handle a property that is already extensively developed? L5R fans might consider Disney's approach to Star Wars when calibrating their expectations for FFG's coming product lines.
But first, who even cares about canon?
It's pretty common to hear someone sincerely if rather casually refer to themselves as a "fan" of this or that IP. But the term itself abbreviates "fanatic," which hardly connotes a passing interest. Being a fan traditionally means that a person follows an IP very closely, probably more closely than the IP's creators and subsequent developers ever foresaw much less intended. Pretty often, the folks who develop an IP only care about continuity. Fans, by contrast, are interested in a much stricter sense of cohesion ... even if they had to basically invent it themselves. This is canon. At some point, IP owners figured out that this concept of canon is a powerful way to leverage brand. Canon therefore flipped from being something fans generated to being something that companies manage. Although the notion of canon morphed into an "official" imprimatur, which could only be declared by the IP owner, one aspect of canon remains unchanged: the people who really care about canon are the fan(atic)s.
Canon is for us, the fans. But fans will ever only be a niche consumer demographic. In a content-saturated market, however, fans can be opinion leaders for the very reason that we tend to be vocal. Being a fan means you are willing to write (or read) posts like this one. That said, we should never labor under the misconception (despite marketing to the contrary) that IP owners and developers are really catering to us. After all, we are a captive market. We will buy, or at least engage with, products that we don't like even if it's only to complain about them. Strike one. Now obviously, anyone selling something wants to sell to more rather than less customers. Strike two. But the more important and perhaps less obvious issue is, companies sometimes also prefer new customers to existing ones -- including us fans. Strike three. (I'm not going to even get into how it can seem impossible to please us.) So that leaves fans in the situation of not being a primary target demographic even if companies would prefer, all things being equal, not to alienate us. To me, these principles all apply pretty squarely to L5R fans wondering about how we, and the IP we love so well, stand with FFG.
Where does this leave canon?
Here's where Disney's example may be instructive. With Star Wars, Disney established a clear and fairly narrow basis of canon. Everything else -- a huge sea of information decades in the making -- is left up in the air. Disney markets this 'everything else' category as "Legends," which practically means that Disney may or may not draw on 'everything else' as it develops the property. That means that for the people to whom 'everything else' actually matters, i.e., fans, all this information remains relevant when it comes to discussing Star Wars going forward. Bottom line: Disney managed to de-canonize a huge portion of the IP's existing 'fabric' without invalidating it . This didn't "just happen" -- it's a very clever marketing strategy. And the upshot is, the resulting brand is a lot more accessible, to both consumers as well as to Disney's own creative teams.
Disney provides a great example for FFG as the latter approaches the richly detailed setting of L5R, looking to access new customers with new product lines. I think the main question facing FFG if they follow Disney's example is: what constitutes the basis of canon as opposed to 'everything else'? This is where fans can help and hurt. Fans arguably "get" what appeals about the IP better than anyone else because we tap into that appeal so deeply. On the other hand, in the fanatical obsession with mastering details, we sometimes lose sight of the forest for the trees. So for example, we can probably all agree that the Clans are an absolutely essential part of L5R canon. But (as witnessed in another thread), what happens when the question is which Clans are the essential ones? Talk about a loaded question!
Right from the announcement, L5R fans have been telling FFG what they want and don't want regarding the coming FFG product lines. It's probably a good idea to put aside this mindset, which is more likely to set us up for disappointments rather than preparing us to be open-minded about whatever FFG produces. In that sense, we'd only be limiting our own enjoyment. Here, too, Disney's approach to Star Wars can be instructive. If FFG does de-canonize what has gone before in Rokugan, those details could still be up for discussion. Just for example, if the setting is rebooted to a point before Mantis attains Great Clan status that does not mean Mantis Clan never will ascend! As fans, imagine how much fun it will be to speculate about how FFG will handle such a story development.
Simply put, Disney has proven that de-canonization does not equal invalidation. And the space that this strategy creates is good for product developers, consumers broadly, and even us fans.
Edited by Manchu