How 'bout this for a snazzy PR move: FFG sends out organized play kits with 10 copies of the new damage deck. Stores buy 1 or 2 kits depending on size of their player-base and offer one copy of the deck for each preregistration.
Can't be all that costly for FFG to produce, they get money back from stores when buying the kit. Store gets money back from preregistered players. More players at the store playing X-wing is a win for everyone.
Any reason not to make this happen? I really don't think FFG will lose out on too many sales of the new core set this way but who knows.
edit: superfluous "really"
Edited by gamblertuba