The JJ Star Trek actually makes it watchable to people that don't have a huge interest in Star Trek, and that's a lot healthier for a franchise than catering to a few fanboys.
The problem with the JJ Trek movies were not that they were bad _movies_, but that they fundamentally did not understand what Trek was about.
Star Trek is about the moral quandary of a Klingon Civil War that is being funded by the Romulans. The Federation knows this, the Klingons don't, and the Prime Directive says that the Federation needs to stand by and harm their own interests because the Romulans are good liars. Picard figures out another solution. That's Star Trek.
Star Trek is Sisco trying to figure out if it's worth killing one man to save the freedom of hundreds of billions.
Star Trek is Kirk discovering a relic of Humanity's dark ages- someone who had been designed as the smartest mind humanly possible- and outthinking him. Twice.
JJ Abrams solved that same problem by having Spock punch someone in the face. It's a bit boring as a solution, but the scene itself was fun to watch. It was _not_ very Star Trek, though. It didn't actually show that the human impulse to do better can overcome our desire to smash all interlopers.
Star Trek is also Kirk kicking a shapeshifter in the goolies, Scott knocking himself out and Klingons spouting Shakespeare while someone is pretending to be god and we spend about an hour in real time flying over a sattelite. It's Spock as a hippie. It's a clone of Picard belonging to a suddenly existing entire subrace of Romulans. It introduces Kirk's son only to kill him soon after.
Let's not equate the JJ films with the series, equate them with the movies. They were quite often much less cerebral (and have you seen the first season of TNG? I'm struggling to rewatch those now, they've not aged well) than the series sometimes achieved to be.