Many voice the concern that the Story is important that interactive story telling is a core part of the experience.
Well, in the last years the imperial assembly often did the interactive part besides tournament victories.
Often the assembly members had the opportunity to vote.
With the LCG transition you could switch the monthly subscription to a one time buy in model.
Essentially with every starter box is a code bundled, you can enter on the FFG page.
Pick a clan you like to represent and vote on story decisions for your clan.
It would be a rather straight forward solution how to get the player base involved in story decisions.