This sell at gen con stunt I'm sure is great for FFG. But I feel its a kick in the nuts to game stores. People just buy up what they can at gen con and sell it on ebay for double. If it was in stores a week after gen con I guess I would be fine with it. X-Wing isn't a huge money maker for games stores like say magic or hero clicks. Games where you just throw you money into a pit hoping to pull out a gem. Most the time you get get something brown, squishy and smells bad. To me that's the draw to FFG games. I would be nice to see them do more to support the game stores.
Don't pull this sell at gen con stunt... Stores wait 3 months to sell theirs. Put an end to stores selling prize kits on ebay... Better prize kits in general and end the dice bags... Do more events like Imadar Alpha.
Surprise when scum came out there was no big event around it. Very disappointing.