... Well, one could argue that is Gaming. From a Gaming Company point of view, the idea *is* to make money out of your punters.
This applies to virtually -every- Gaming Company... From Wargaming, to Card Gaming, to *Gaming*-Gaming and Casinos.
Off the top of my head, I can't think of -any- company that sells quality models, and supports an official tournament scene with dedicated product prizes, that -doesn't- state that you need the actual *thing* to compete.