Has anyone else played Battlefleet Gothic?
For the uninitiated, it was a game put out by Games Workshop dealing with space combat. It was a very good game, but one of the main attractions was that there was an excellent campaign system built into the main rulebook. The scenarios that were available were much more varied than simply picking some different cards, and revolved around attacking planets, escorting supply convoys, clashing picquets or patrols, and so on. Each scenario involved different set-ups, some ships arriving from reserve, different fleet builds, etc.
This set the tone for the game in general. FFG instead has focused on a strict tournament style game. Encouraging players to move away from that, especially when you've actually got to build your own campaign rules or scenarios, is very hard. It's very difficult to encourage players to leave the 'standard' game behind to start using house rules. And I think that's very sad. It's also a problem (IMO) with X Wing. Too much focus on the tournament style game and not enough interesting scenarios, narrative driven campaigns.