So losing the minority of players who like to have fun with the game? You do realize those players are a games best seller right? The people having fun win or lose casual playing not cut throat for the kill are what catches more eyes than the intense hardcore fanatics. That atmosphere is what is going to draw interest. So you cut them out and you cutting down on marketability and in essence free advertising.
And another buisness prospect in some but not all cases people will also be disuaded from purchasing other lines from FFG after this. Americans in particular can be very very bitter people. What incentive do I have to want to purchase FFG product in general knowing at any time they have a record for rapidly reducing support and altering course midstream no official warning and without offering a compromise(no the prize support is not a compromise because our prize support has been horrible and non-existant at times despite them "fixing" the system how many times? Really seen better fixes done by blind carpenters.) And in some circles FFG already has a name that is less than savory....so avoiding adding to that is not always a bad move at all.
It's bad buisness that again kills games. How can I ever try to sell someone on the idea of UFS when I have a 20 lbs box of cards that overnight went away well before they were suppose to. Answer I can't because I can't bring myself to tell someone to risk spending the money on a game that the company and designers change without offering any sort of compensation to the people that support it for screwing them over. In fact I will feel inclined to DISSUADE anyone from touching it.
Even if the retirement of old cards makes the game better it's still not worth booting people out of the game without offering something to try and keep them. Here is why and it's a biggy
Games are spread by WORD OF MOUTH not advertising it's the main marketing in the gaming industry. I can't think of a game I ever started playing because of an add. Maybe shiney packaging on a shelf but never an add. So your going to boot players out piss them off irritate your retailers? Not the best recipe for adding players.
Every person in our playgroup started because of a friend telling them or by someone stoping by and us the players singing praise right on the spot. Now reverse that to people warning you to steer clear of the game.....and thats just not gonna work as well on this whole get new players make money thing.
Even if a game looks cool if people hear that the company pooch screwed supporting it and all without a doubt that will keep people out of the game. So is it really bad buisness to try and do something nice for the people your hurting. Not in the long run at all because now they are happy and don't speak ill of you in a word of mouth industry. And happy retailers are more likely to recomend and push your product.