Dear Fantasy Flight,
I know that you have said over and over that you are not going to issue packs of pilot or upgrade cards as a stand alone product. I really need you to reconsider. As a small game store owner, trying to get people into x wing is exhausting. They love playing the game, and ask me to set it up every time they are in, they even pick up a Falcon, hold it longingly in their hands... sigh... then put it back on the shelf. All of them marvel at my collection and long for the same thing but the buy in is much much to large. I tell them I was fortunate to get in when the game started. Now you would have to drop upwards of $500-$800 to even get close to what I have. It turns a lot of potential customers away. Let me give you an example. One guy really loves playing my interceptors, and he flies them really well. But he is using my interceptors with my auto thrusters. He wants to buy into the game but every time shakes his head wondering why he has to buy a scum ship when all he wants to do is play empire. I will have to say the third faction has helped with sales because they believe they are getting in at the start of the scum faction, which is true but they are slowly realizing that the upgrade cards they want are spread out over 2,3 or even 4 other ship expansions that they don't want to buy or don't have enough money to buy. Plus I would like to be able to give out something in the form of prize packs for tournaments and league nights. Something mildly inexpensive yet rewarding to the player.
Also I believe this would be a selling point of FFG, to be able to put out new card art, or upgrade cards that fix old ships without having to force a player to buy a ship they don't want to get the upgrade card they need. All I am saying is from my perspective to grow x wing even bigger you need to eliminate the high cost of making the squad you want. Please consider this option... we could all benefit from it.