it is not like the game is unplayable without buying the expansion.

Exactly...Does the miniature make the game better? Sure, but it isn't like you have an incomplete experience with what's in the box. Which is why the idea that this is false advertising is such nonsense.you're not forced to buy the expansion pack to play the game. If you were then there would be justification to that claim, but there isn't, because you don't have to.Honestly it's like people complaining because they test drove a car with all the options but then get upset because they found out that all those options make the car more expensive.

In actuality, it's like advertising the fully loaded option of a vehicle with the base model price to lure people to the dealership under false pretenses. It's because of that kind of business practice that 'fine print' exists.

Man, just finishwd reading through the rest of this... You guys need to clue in or stop lying to yourselves.

Pay attention to the current Skrimish rules - because this seems to be the big lynchpin argument for everyone towing the FFG company line - and you'll notice a few things:

1. The official map rotation includes the skirmish maps from the core.

2. In order to play in a tournament, the person with iniative is responsible for building the board.

3. Tokens are not allowed in tournaments

Now what does that tell you about the expansion?

1. If you think that you'll only need the Boba pack for skirmish, what happens when you need to build a Twin Shadows map and you don't have the tiles?

2. What happens if you want to play in a tournament but don't have the mini?

Exactly.

I'm all for staggered product release, but this is milking.

Also, all of this argument about scaring people away from the game because a miniature is not included in the box is absurd. The assumption that someone will buy this simply because they assume there's a miniature inside based solely on the cover art deserves to be disappointed.

Let's be realistic. Anyone that sees this box on the shelf, that doesn't already know what it is, is going to PICK IT UP AND LOOK AT THE BACK . I guarantee it will be quite apparent that a Boba Fett miniature is not included. I'm confident there will be an image of the figure pack(s) and a note about being available separately; in the exact same way the base game shows the Vader/Luke packs being included .

The argurment that "THIS IS A MINIATURES GAME AND IT SHOULD INCLUDE ALL OF THE MINIATURES DEPICTED IN THE ART OTHERWISE IT'S MISLEADING/FALSE ADVERTISING/ETC!" is equally absurd.

Yes, this is classified as a miniatures game within FFGs website categories but it specifically describes it ON THE BOX as "..a strategy board game of tactical combat and missions.."

LOL, it's not absurd. It's the science of suggestion. Multi-billion dollar campaigns (and class-action lawsuits) have been launched because of it.

Egregious usage of the word 'absurd' doesn't make it so.

Again, there is no bait and switch or false advertising on FFG's part. The box art shows Fett but the expansion is not named for him. What you need to actually play him is in the box; a token and his deployment card(and probably some cards that can go with him). The main thing missing is a mini of him. Save that, you can still play him anyway. I don't see anyone crying about R2 or 3PO being on the box but also in the box as token like Fett.

Bottom line is that if you are buying the expansion, you most likely have the core game and know how the game is marketed. The back of the box probably tells you what is in, or not in, the box which no doubt will NOT show you a Fett mini.

You are also on FFG's IA forums so you know there's no mini in the box after reading a PREVIEW for the expansion and complaining about box art. If people buy it expecting a mini which the box says it doesn't contain, they're idiots and have poor decision making skills(buying a $40[?] expansion based on box art).

I now hope the single Fett pack mission REQUIRES the map tiles from the expansion which will force(again, HA!) you complainers into buying both anyway, making your complaint pointless. Seriously, 6 pages about how FFG is straight up deceiving you Fett fanboys.

It'd be great if he was in the box. He's not. If he was then the retail price would probably go up $10.

Personally it's not an end of the world issue that warrants me wailing and gnashing my teeth. At this point I've seen this topic in so many places that the signal to noise ratio is lower than an ewok's diaper. I now only see this in my head when this topic appears.

Box art or no, I just can't feign surprise at this with how they handled the core set ally/villain packs. And he'll be playable (as a token unfortunately) so they're in a defensible position. The market will dictate if this was a wise move or not. Somehow I doubt that this "issue" will significantly impact sales though. This is the same as the Descent product strategy from what I've read. They have no reasonable expectation to think that it will be any different with IA.

Heck, look at how WizKids treats their customer base and Clix players just line up with more money when the next set comes out. And FFG is leaps and bounds ahead of WizKids with how they handle their products & customer base.

That's actually the basis for me voicing my opinion. Board gaming has reached a 'Golden Age' of sorts... And board game companies are taking advantage of the craze.

Wizkids is a terrific example (and FFG to a lesser extent) of testing the threshold of what the market will bear and pushing their profits to the edge because they can.

The more that companies do this, and the more that people let them go unchecked, the more they will be reaffirmed in continuing to do so.

Again, there is no bait and switch or false advertising on FFG's part. The box art shows Fett but the expansion is not named for him.

Really? The game is called 'Imperial Assault' but really, if you consider the gameplay, it's actually Rebels assaulting the Imperial players map(s) / campaign. None of us are complaining. You're splitting hairs.

I'll make it brief to help clarify the idea for you.

* The game is very openly marketed as a MINIATURES game.

* The expansion (regardless of it's name) depicts an ICONIC character that does not have a miniature included in the expansion.

* And as a fun side-note already covered, should FFG choose to include the skrimish maps / tiles from the expansion in a tournament atmosphere, you will have to purchase the seperate miniature pack for that iconic character because the included cardboard token is not tournament legal based on FFG's self-imposed tournament rules.

Yeah, that's pretty clear.

Nailed It!

Does this picture suggest that you need to buy 2 boxes to get 1 full squad of Heavies and Tuskens?

Hey people!

It's great that so many of you don't have a problem with the box art.

That's not the point.

The point is that there are many people who do have a problem with the box art and think think the box art is missleading.

How you feel does not change how other people feel.

That there is a number of people who don't like the art means it's a real problem. Even if you think we are crazy our opinions still matter because we are all customers of ffg.

Go jump in a sarlac pit.

Yes, people have a problem with the art, because they think it's misleading....but they are all aware of what will be in the box, hence the reason they are here talking about it.

This isn't a game that somebodies mom is going to buy for them off a walmart shelf, it's a game that knowledgeable people are going to buy. People that are already well aware of what's in the box. The majority of copies sold will probably be from people buying from online vendors for heavens sake.

There is nothing misleading or false advertising in this picture at all.

It is art that depicts the experience you will receive if you play the game. You will encounter Boba Fett. He is featured in the campaign. You will receive deployment cards of Boba Fett, as well as a token of Boba Fett that you can fully play in the campaign, as well as casual skirmishes.

Again - this art is a representation of the game that you will, with no doubt, experience in this expansion. There is nothing misleading or false about it.

Let me show you an actual false or misleading advertisement - just so you can tell the difference:

Hey people!

It's great that so many of you don't have a problem with the box art.

That's not the point.

The point is that there are many people who do have a problem with the box art and think think the box art is missleading.

How you feel does not change how other people feel.

That there is a number of people who don't like the art means it's a real problem. Even if you think we are crazy our opinions still matter because we are all customers of ffg.

Go jump in a sarlac pit.

Telling people to go jump off a cliff, really mature.

If you have a problem with this you should go up in flames over the LCG.

They have a 6 pack cycles and use art from random packs on each box.

Pack 1 might have Yoda art from pack 5. And then Yoda's pack may have Mara art from Pack 2. You get over it.

Boba Fett is probably on the box because he is featured heavily in the campaign. They give you a token so if you are buying the box and playing the storyline you now have a few missions to impliment a character featured on the box art.

If you want him to look super cool you can buy an add-on boba fett figurine and paint it but they won't force that cost on to everyone.

QQ QQ

They think it's misleading because it is misleading.

It is misleading because of 3 factors:

1. Its an iconic figure that everyone who loves Star Wars IMMEDIATELY identifies with.

2. Its the ONLY figure on the box cover.

3. The iconic figure displayed is not actually inside the box. (except for a 2D representation in a 3d miniatures game)

It's the equivalent of putting the Millennium Falcon as the only figure on Cover art of an X-Wing miniatures game but not including it inside.

Edit: DarkJodo - please look at the Boba Fett figure pack. It has an almost identical picture of Boba with no photo of the actual miniature on it. But when you put the same artwork on the expansion and not include the mini its NOT misleading.

There is nothing misleading about the box. Everything you need to play Boba Fett (token and card) is included in the box. He is going to appear in missions and will probably be central to the mini-campaign. Well, I'm glad we were able to clear that up, I can't believe how many of you didn't think Boba Fett was going to be in the box!

For example in computer gaming, "day 1 DLCs" used to be quite common, and now they aren't because gamers answered by not buying such games.

That's a terrible example, day 1 DLCs are still very common in the video game world.

There is nothing misleading about the box. Everything you need to play Boba Fett (token and card) is included in the box. He is going to appear in missions and will probably be central to the mini-campaign. Well, I'm glad we were able to clear that up, I can't believe how many of you didn't think Boba Fett was going to be in the box!

For example in computer gaming, "day 1 DLCs" used to be quite common, and now they aren't because gamers answered by not buying such games.

That's a terrible example, day 1 DLCs are still very common in the video game world.

Hey Kaic, are you heading to FFG this wknd? If so, make sure to bring your Rebel list with Hand and Chewie, with your cardboard tokens because "everything you need to play" Han and Chewie is in the core box.

Make sure to post back with how that works for you.

Does this picture suggest that you need to buy 2 boxes to get 1 full squad of Heavies and Tuskens?

Not really because I'd like to think I'm smart enough to know this was a quick announcement preview posted in the FFG news section to have something official for everyone to see after the slide show preview at wherever that convention is. The pics from the con are probably even the same as what's on the website. There's probably going to be 1 or 2 more, at least, articles on it before it's released.

You're making the argument for those of us that don't agree with the art.

See you have to add something to what I said to make it work like you said.

I never once said the fully loaded car was advertised at the base model cost. Only that it was what someone took the test drive in.

So no it doesn't work towards your argument, because what you say is in fact a form of false advertising, what I said was someone seeing an option with everything and being upset when everything doesn't come for the base model price.

It is misleading because of 3 factors:

Of your 3 reasons, 1 is completely pointless. How iconic he may or may not be has no bearing on if he should or should not be in the box.

3 contradicts itself, because he is in the box, just not in 3d model format.

2 has some validity, but does not rise to the level of being misleading because the contents of the box will be clearly labeled on the box. No one can honestly say they were mislead about the contents unless they intentionally avoided looking at the back of the box to see what was or wasn't included.

Yes the cover art may be what gets someone to pick up the box and look at it, and consider buying it. But that doesn't mean anyone with half a brain is going to pick up the box, and run to the register without even looking into it further.

There is nothing misleading about the box. Everything you need to play Boba Fett (token and card) is included in the box. He is going to appear in missions and will probably be central to the mini-campaign. Well, I'm glad we were able to clear that up, I can't believe how many of you didn't think Boba Fett was going to be in the box!

For example in computer gaming, "day 1 DLCs" used to be quite common, and now they aren't because gamers answered by not buying such games.

That's a terrible example, day 1 DLCs are still very common in the video game world.

Hey Kaic, are you heading to FFG this wknd? If so, make sure to bring your Rebel list with Hand and Chewie, with your cardboard tokens because "everything you need to play" Han and Chewie is in the core box.

Make sure to post back with how that works for you.

How does their Tournament rules have any merit on the discussion at hand? The rules don't keep you from playing a full game out of the box.

Hey Kaic, are you heading to FFG this wknd? If so, make sure to bring your Rebel list with Hand and Chewie, with your cardboard tokens because "everything you need to play" Han and Chewie is in the core box.

I'm fairly sure that anyone playing the campaign would have no issue using the Han and Chewie tokens. It's only when you are playing Premier level tournaments that you actually need the expansions.

So yes, if you're going to play at Regionals, you'll need a Han or Chewie model to play, but that's hardly relevant to this discussion.

They think it's misleading because it is misleading.

It is misleading because of 3 factors:

1. Its an iconic figure that everyone who loves Star Wars IMMEDIATELY identifies with.

2. Its the ONLY figure on the box cover.

3. The iconic figure displayed is not actually inside the box. (except for a 2D representation in a 3d miniatures game)

It's the equivalent of putting the Millennium Falcon as the only figure on Cover art of an X-Wing miniatures game but not including it inside.

1. Ok - so everyone who loves Star Wars immediately identifies with him. Fine - I agree. He is a character that you will encounter in the box. This is not a point to show anything is misleading, so I am confused why you made the effort to type it out.

2. Again - he is a character you will encounter in the game. I'm going to go out on a limb here and state that he's probably going to be one of the main villains for the entire mini- campaign. So I am absolutely fine with him being the only person on the box. And where is the rule that artwork for a game has to include every single character/element found within the game? This point is ludicrous.

3. The iconic figure displayed IS included in the box. FFG made no claims or no artwork depicting that a 3D model of boba fett would be in this box by this artwork alone.

None of these points are proving this to be misleading in any way.

Why is everyone referring to Boba Fett as a figure?

There is nothing misleading about the box. Everything you need to play Boba Fett (token and card) is included in the box. He is going to appear in missions and will probably be central to the mini-campaign. Well, I'm glad we were able to clear that up, I can't believe how many of you didn't think Boba Fett was going to be in the box!

For example in computer gaming, "day 1 DLCs" used to be quite common, and now they aren't because gamers answered by not buying such games.

That's a terrible example, day 1 DLCs are still very common in the video game world.

Hey Kaic, are you heading to FFG this wknd? If so, make sure to bring your Rebel list with Hand and Chewie, with your cardboard tokens because "everything you need to play" Han and Chewie is in the core box.

Make sure to post back with how that works for you.

Pretty sure there won't be any problem using either Han or Chewie from what came in the core box. People realize these named characters aren't actually usable as heroes like the 6 Rebels right? They are allies to them in the champaign and just need the token and card for Skirmish. The tourney rules say the token is fine to use as far as I can tell.

It's natural that everyone has a different opinion. And I understand some of you, fanboys or not, are not concerned with the marketing strategy. I mean, hey, I've got $72 to spend on this expansion too... Is it cost effective? Time will show, if there are no large figures included, probably not, but it's a Star Wars board game, and I'm both a SW and a board games fan and I'm playing it a lot so it's a must have for me... I am going to buy it even if it's stupidly expensive (and it's not). This is true for many of us here.

Yet again false advertisement is false advertisement.

Many of you are saying "whatever the box art is, we already know what's inside so it's not false advertisement". You forget that many people will be getting this as a present or from an online vendor without having a chance to check what's included (or without even considering they need to check). Those people will be disappointed when they open the box.

Also people reviewing the expansion on the net will most probably talk about this. Some people will rate it lower on boardgamegeek.com because of this marketing move. Not to mention $72 might be a little too much for a mini-campaign for some people.

On comparing the price with Warhammer - we all know why this game is labeled as a miniatures game. It's clearly not a "collectible miniatures game", nor it is marketed as such. Nevertheless, nothing justifies $10 for a 1" figure.

VanorDM, your argument is invalid.

The Boba Fett figure pack has almost the exact same cover art as the expansion, but includes the mini.

The fact that Boba Fett IS iconic is certainly relevant, as is that he is the ONLY FIGURE ON THE BOX ART. He is there to sell you on the expansion because of your familiarity of him. He's a character you immediately identify with.

Let me sell you this box with a wrench on it. Inside is a screw driver and a cardboard cutout of a wrench.

You forget that many people will be getting this as a present or from an online vendor without having a chance to check what's included (or without even considering they need to check).

These are two completely different things.

Anyone who gets it as a present may very well be disappointed when they get an expansion pack to a game they don't even own in the first place...

Second anyone who buys it online based purely on the artwork quite frankly deserves some disappointment. Because if they can't bother to do 30 seconds of research then they have bigger problems then a lack of a 3d model in the box.

Because once again, you don't actually need the 3d model to play the campaign.

Not to mention $72 might be a little too much for a mini-campaign for some people.

Where in the world do you come up with $72? It's $40 for the box. Unless you're including the expansion packs into that price.

VanorDM, your argument is invalid.

Given your lack of actual logic I'm not sure if your name is fitting or not...

The Boba Fett figure pack has almost the exact same cover art as the expansion, but includes the mini.

So? How do you think this is even remotely a point in your favor? Actually don't bother answering because I doubt it would make any more sense than anything else you've said.

He is there to sell you on the expansion because of your familiarity of him. He's a character you immediately identify with.

First off, he's the bad guy so no I don't identify with him. And second he may be a major part of the mini-campaign but he is also useable without the model so your whole point is completely pointless.

Let me sell you this box with a wrench on it. Inside is a screw driver and a cardboard cutout of a wrench.

A cardboard cutout is not useful for anything. A 2d token is. Face it your only issue is that you don't get something you want for nothing.

Yo Cheerios, where's my bee at!? I demand satisfaction!