Bol'Goreth question

By Studioworks, in Descent: Journeys in the Dark

Just a quick question about Bol,Goreth and his ability Rampage. The card says that he do damage to each figure within each space he enters during the movement. Does it mean that he deals damage for each space he passes? So if he moves three spaces he deals damage three times? So in example he starts the movement one space from the hero. He moves three spaces and every space was 2 spaces away from the hero, Does this means that he deals to the hero 3x the damage rolled or just once?

Doesn't seems to be right, but a friend that was the Overlord yesterday asked this. Thanks for help.

1) Bol'goreth performs a movement, so he shrinks to one space and enters a max of 3 spaces.

2) Bol'goreth attacks each figure within 2 spaces of a space he entered- so any figures that are adjacent to spaces adjacent to those 3 he entered (or, within reach melee range of each of those SINGLE spaces must defend.

3) Like all* Descent attacks, no one can get hit by the same attack more than once.

*true 99% of the time

Yeah. I would say the same. Thanks for the answer.