Something else: I've seen a lot of glass case displays of various Game's Workshop figures, all painted and pretty. In my life, I _may_ have seen 5 games actually played. Maybe. I've long been interested in the games, but the idea of sitting down, building models, painting them, assembling various components, etc... That never interested me. Now I'm seeing a whole lot of prepainted minis games, that support some very casual "pick up and play" mindsets, with very little time investment before actually playing.
So if Game's Workshop _is_ worried, it's not going to be because their competitors are beating them at the wargames thing, but because their competitors have offered a whole new player base a whole new way to pay- and it's a business model in which Game's Workshop can't sell paint, glue, or... Whatever else they sell. That's not a problem GW can easily pivot away from.





