I don't know why he said they can't just reduce the price of ordnance. They can do a modification that does a blanket -1 point reduction to all ordnance equipped, or something that reduces the price of a second torp or missile. There is already precedent as they simply reduced the price of the A-wing. Problem with the Bombers/ Y-wings is that taking that second missile makes them super expensive. Even a lowly Scimitar is 24 points with 2 proton torps. That puts them into Doom Shuttle, 2 Academy Pilot, and now Tie Advanced range. All those can probably put out as much damage or more reliable damage.
Just putting out an FAQ that says "All Missiles and Torpedoes are 1 pt cheaper" is not something most game companies want to do. It just goes against what's on the card and those that don't hang out online never hear of it. It's messy. Lots of companies just don't want to do it.
So, if you aren't going to do that, what possible thing can you do that would be reasonable to reduce the price of ordnance? That is rhetorical, though. It is not an invitation to give examples of how you can.