The Living Card Game format has been doing exceptionally well since its inception, with new players joining the communities for A Game of Thrones: The Card Game and Call of Cthulhu: The Card Game all the time, and stores eagerly signing up to run leagues and play groups to support these players.

The Call of Cthulhu Living Card Game is doing exceptionally well at Bell, Book & Comic , of Dayton, Ohio, and we of Fantasy Flight Games are proud to present a three-part series of guest articles about running a league at a Friendly Local Game Store.

Our presenters for this series of articles. L-R: Peter Bell, Matt Kohls (wearing his custom Champion T-Shirt, designed by Greg Barker), and Jeff Secrest.

If you are a retailer or tournament organizer new to Organized Play, or if your store is looking for ideas to spice up your existing OP, check out what's going on a Bell, Book & Comic and hopefully get some ideas for the OP in your area. For more background on how to get an LCG league started at your store, please check out this article: " Re-Organizing Play ".

Our second article looks at league play from a tournament organizer's point of view. Without any further ado, we present Jeff Secrest.

My name is Jeff Secrest and I am a Servitor. Sure, as a Servitor I do the dirty work of the Ancient Ones, rending the veil, human sacrifice and such but I also serve mankind. I am always happy to lead the unsuspecting gamer down a spiraling path of insanity. I achieve this by organizing leagues and tournaments for The Call of Cthulhu Living Card Game here in my home town of Dayton, Ohio.

To the left: A Lord of Silver Twilight, eerily similar to the Jeff's photo above.

For me it's all about growing the game I love. The first step is to establish a close relationship with the local game store owners and then demo like mad! I try to be the glue of the community, keeping the players in the loop of the latest developments and supplying FFG with our feedback. Fortunately our gaming community here is quite active. Also it never hurts to have a game store owner who is much like me, a Lovecraft enthusiast. Really that's what drew me to the collectible version of the game way back even before it had been officially released in '04. It seems like aeons ago, demoing at GenCon with the original designer, Eric Lang.

Today with a new expandable and non-collectible version of the Call of Cthulhu Card Game, not only is it my duty to introduce new players to the game, it is also my responsibility to help 'old school' players transition to the new format. Our first two Adventure Leagues were great successes and we are just about to begin our third league. All of that demoing really paid off and I cannot emphasize enough the impact that the store owners' aggressive promotion has had on participation! So if you enjoy playing and have a shortage of Servitors in your local area, I strongly encourage you to sign up, plant those little seeds of madness, nurture them and watch'em grow!

Thanks Jeff for the Servitor's perspective! As Jeff says, if you are a Cthulhu player who wants to get more people involved, the best thing you can do is teach them how to play. For more tips on how to demo Call of Cthulhu: The Card Game , check out the instructional video on our Support Page. Also check out veteran Servitor Pete Lane's article, " Hearken Servitors! " for more demoing tips.

Servitors (and other Tournament Organizers): Are you running a league at your store? Share your stories, photos, and tips with us by emailing [email protected] . We'd love to hear all about it!

Tune in next time for Part 3 of our three-part series on running an LCG league at your Friendly Local Game Store. Part 3 features Bell, Book, and Comics' Call of Cthulhu Champion Matt Kohls.

Based on the fiction of H.P. Lovecraft and his literary circle, Call of Cthulhu: The Card Game takes two players deep into the Cthulhu Mythos where investigators clash with the Ancient Ones and Elder Gods for the fate of the world. To learn more about Call of Cthulhu, visit our minisite .