This is just a little pointless wonder, but if I dig through the books of FFG's lines, they try to throw a date something like 817m41, while most "current" material is, and has been, right around 999m41. Which do you use, and do you find it important? With so many of the main characters of 40k being ageless Space Marines, immortal aliens, or reincarnating monsters, it might not seem to matter; if you are more an Ultramarine fan, like me, then say a Blood Angels fan, or a Space Wolves fan, you even still get Marvelous Calgar, to go along with Dante, Mephiston, and Logan Grimnar, which is why I didn't post this on the other forums, but if you are a Human Guardsman, looking for Human heroes to emulate, you have none in the franchise save Lord Solar Macharius (and the Lord Solar lived 1,000 years ago), and maybe some Saints. You might argue that Yarrick is really old, but he'd be young here, and the Second War for Armageddon, which catapults him into fame, isn't until say 941m41 (AMC, p24). An Imperial Guard without Creed, Straken, Harker, and Pask, any of the others GW got rid of in 6th (al'Rahem, Bastonne, etc.) seems like a sad Imperial Guard to me. In my opinion, the only real reason for the earlier date is to not pass the dawn of the 42nd Millennium, something GW has steadfastly avoided since 19...um, well they've sat on that spot in time longer than your grandmother has been 30. Still, other people's mileage might vary. Do you use the older date, and accept the loss of some events, maybe even feel less restrained by their absence (Necrons are new, even the "Oldcrons, and the Tau are still rather small, with their heroes frozen), or do you play in a time when Chaos is on the rise, Abaddon is an actual threat, rather than a distant memory, Creed directs Cadia against him, while Yarrick, Helbrecht, and Tycho fight off Ghazkull Mag Uruk Thraka, and on, accepting that the "time stamp" is largely unimportant? 40k can be much like Star Wars, where anything "new" was ALSO around 4,000 years before, to make KOTOR fun, and I'm thinking being in year 997m41 would be about the same. If the 42nd M starts, I'd expect it to be much the same continued bloodshed that ended the 41st, and that Abaddon wasn't likely to pull off any true watershed moment, if you will, that will place you either here or there, especially with his event being ret-conned into a stalemate by GW.
So, opinions? Practices? How do you play? As I said, to me, the issue CAN matter, when you want "legendary" heroes to follow, and maybe NOT to have to make them all up from scratch, but how do your Guard feel?