An FFG mag would be epic. If they need an editor... well my rates are good.

In all seriousness if they ran it like White Dwarf when WD was good they could use it to 'preview' new stuff, publish quick play cut down tasters of rules sets and give away the odd acrylic or free plastic imperial assault mini etc.

The trick is distribution. You'd get it in games shops easy but getting into newsagents is expensive.

Most big chains like WHSmith in the UK.. well you have to pay them a substantial fee for them to carry your title (i know we do) and it ends up costing a lot because they pulp any back issues they dont sell... you dont get them back to stick on your website as cheap back issues etc.

Given that battlefront essentially have their own magazine after buying out 'wargames illustrated' and GW have WD then an FFG house mag would be rather cool.

Obvioulsy the problem with house mags is that they are really just big adverts and by nature partisan but as long as you know you're buying propaganda you're fine!

I was gonna point out that i was doubtfull they could fill up those issues with enough articles. (with No quarter and WD you can always cram more painting and modeling articles in.) But they could included lots of RPG articles (like very early WD) and x wing battle reports. Deck strategies for the LCGs. This could actualy work.

I take it back: FFG NEEDS ITS OWN MAGAZINE!

Obvioulsy the problem with house mags is that they are really just big adverts and by nature partisan but as long as you know you're buying propaganda you're fine!

That's ok. I think most people expect that.

Also i like propaganda (some WW2 stuff is awesome! "Big guns of the homefront" is my fave.)

I was gonna point out that i was doubtfull they could fill up those issues with enough articles. (with No quarter and WD you can always cram more painting and modeling articles in.) But they could included lots of RPG articles (like very early WD) and x wing battle reports. Deck strategies for the LCGs. This could actualy work.

I take it back: FFG NEEDS ITS OWN MAGAZINE!

And with so many local stores running tourneys; they could do a championship round play by play in every issue. All it would take is the stores sending in pics with a battle report. WD did this in every issue, however it usually wasn't at the local store level more from the company side.

"Print is dead" - Egon

FFG should have no interest in wasting money on a print magazine. Sink that money into more inventory production and distribution. Don't waste it on a dying, if not already dead medium

"Print is dead" - Egon

FFG should have no interest in wasting money on a print magazine. Sink that money into more inventory production and distribution. Don't waste it on a dying, if not already dead medium

While I agree with you in spirit with e-readers and such out for a few years now... paper books, mags, etc. still sell relatively well and some people prefer them. So there is a potential market...

Certainly the Egon quote was a tad facetious - but, FFG doing anything in print would be an absolute money sink. First - the primary outlets for it would LGS right? Those aren't exactly on every corner, so the sales channels are limited. Secondly, the margin would be (pun-alert) paper-thin, if there was a margin at all. It just makes no logical sense when the same content can be produced and distributed to a much wider audience via digital channels at much less cost (and you don't eat up sunk inventory with unsold mags on the shelf). What's the opportunity cost here is what I'm saying.

If they have folks on staff that would write for the mag, I'd rather they be writing new content for the site or other games, or take the money that you might spend on that staff and apply it elsewhere in the business. That's all I was getting at

wierd, thousands of people buy our mag every month, we're selling out most months on the high street... wierd for a dead medium.

The fact is most people actually prefer a paper mag, you can read it on the bus, on the loo, in the bath, its not going to run out of battery half way through an article etc.

Out digital download verison sells a tiny fraction of our paper sales.

And thats a 'niche' hobby magazine. Advertisers spend hundreds of pounds each in pages of adverts.... they wouldnt do that if it wsnt reaching people

Edit: the wargaming market is also comprised in a large part my 40+ guys who are a bit set in their ways and dont want a digital mag, they dont mind getting a news item via email or chating online but like to collect stacks of hobby magazines...

Its like i have all the old 80s GW rulebooks on PDF but i never use em, i get the actual book down off the shelf because i grew up with books

True. I'm glad to see the WD and no quarter still being around. I get why inquest fell by the wayside: in the end it was just 90% MTG card price guide.

At least they don't advertise like this.

You know they have gone over to the dark side once these methods are put in place.

wierd, thousands of people buy our mag every month, we're selling out most months on the high street... wierd for a dead medium.

The fact is most people actually prefer a paper mag, you can read it on the bus, on the loo, in the bath, its not going to run out of battery half way through an article etc.

Out digital download verison sells a tiny fraction of our paper sales.

And thats a 'niche' hobby magazine. Advertisers spend hundreds of pounds each in pages of adverts.... they wouldnt do that if it wsnt reaching people

Edit: the wargaming market is also comprised in a large part my 40+ guys who are a bit set in their ways and dont want a digital mag, they dont mind getting a news item via email or chating online but like to collect stacks of hobby magazines...

Its like i have all the old 80s GW rulebooks on PDF but i never use em, i get the actual book down off the shelf because i grew up with books

I'm not that much younger but I've embraced digital media, my kindle holds over a hundred books already I don't have space for physical ones anymore.

As long as it's done right digital versions are great being cheaper taking up no space and having interactive features, of course certain companies are scumbags charging the same for digital as physical but there are always ways to get what you want.

Easy access to a world full of info trumps the feel of paper in my hands, I won't throw away books from the 90`s of course.

I just opened BoardGameGeek and there are two Fantasy Flight ads staring me in the face. Not sure what you're on about.