Again, Said specialized assault ship already exists. It's called a Strike cruiser! It's big brother is called a Battle Barge! Both are Astartes ships. The Space marines use and maintain them because those kinds of opposed landings and beachead clearances are their specialty! The IG will simply seek to land their transports in a less defended area or use specialized landing craft (Like the Shark assault boat). Heavily defended and Strategically vital worlds will merit the attention of the Space Marines so the guard will not have to go it alone!
Technically, Rogue traders have the same options, although a successful appeal to a Space Marine chapter would probably require some pre existing compact between the two.
Actually Elysians do a 40k HALO jump from the edge of the atmosphere.
The Shark is not a air to ground assault boat. You're thinking of the Devourer dropship. Which is bigger and designed for hot LZs.
also, as more than one IG novel has pointed out, the problem with that is that the incoming IG units information about what is 'undefended' may be out of date. Or worse, IN may not have areal superiority.
Interesting footnote: the Strike Cruiser and Battle Barge currently used by SM were originally designed by the Iron Warriors primarch. I've always wondered why the dark age of technology era Hades was Bad, according to the FFG books, but the strike cruiser was A-OK!
Point of fact though, BFK is riddled with fluff errors and does not match other games. and ignores that the Hades is one of the few Chaos ships still in use by the IN, in the segmentum that the games take place in ! And claims star ships are rare there, despite sharing a boarder with the Scarus Sector... which has more ships than crews to man them, according to fluff, and is home to not only a segmentum reserve fleet, but also one of the Bastion Fleets, which are two or three times larger than the standard sector fleet.