I was thinking about this when reading another post. It makes some sense to me if FFG starting selling the cards by themselves, here are a couple of thoughts.
1. There is always one or two cards that every person wants/needs for their collection. (Example refit, C3PO or advance Senors)
2. There is a second hand market which proves there is a need.(often charging 3-5 per card)
3. I would rather give FFG more money then vendors or third parties
4. Often I have 1 extra dollar not 15. (If the cards were 1 per upgrade I could find a way in a tight budget where the cost of a new ship is just out of my reach most months)
I really feel like FFG could make this work by selling singles or even a set of cards, it would be more exciting if they gave a pack of 5cards with one being a gold boarder for 3. Just some thoughts, what say you forum.