Plus it only matters to the tourney players or groups that dont allow proxy in casual play.
But people dont want to proxy; they want the option to support the company and their shops.
Then they have to pay. It's as simple as that. If it's that important, then people will find a way to pay. If it's not, they won't. No one is being forced at gunpoint to open their wallets and give FFG money. It's a choice.
By the way, since we surely have several months before it comes out, people can start saving $5-10 a week, and they'll have enough money to buy a copy.