People aren't complaining about the price.
But that is exactly what you have been doing this entire time...or at least how it looks to the rest of us. If you dont want to come off that way perhaps you should rephrase your complaint? The crux of your posts, as I have seen them, has been:
I dont want to pay 70 pounds. They should release this in a cheaper form because that is what I want and that makes it a good business decision!
So yes you have been complaining about the price. I know you are trying to frame it as a "I am not going to buy something I am gong to use" but you are failing in that attempt. If this new ship cost around the same as a normal ship or maybe the same as an aces pack I highly doubt you would be complaining about "having a ship you dont want."
Now I know I am making some assumptions here and I do not know you...but this is the gist of what I have gotten from what you are saying.
I want to support my FLGS and FFG
Yet complain they're unethically ripping you off.
That's right.
I want to support good decision making that benefits the community not just FFG.
Do you not understand this?
The current situation is deeply unfair to the players that have TIE advanced ships and want to use them. If that was changed I would support FFG. If that doesn't change then I won't suppor them because I have no desire to buy epic ships, let alone pay £70 for some cards for another ship entirely.
Not sure why that's so contentious.
Its contentious because of the way your argument comes off. You are coming off as a self entitled, whiny, crybaby who wants to moan and complain because a profit making enterprise released something in a format that YOU, yes YOU, and a few others dont like and dont want to pay for. You then come in and start whining to everyone else how this is a "bad business decision" (It is not), how it is price gouging and somehow wrong (it is not), and how it is unfair (fairness is irrelevant.) You dont like it? You dont want to support the decision? Then take everyones advice and dont buy it. No one said taking a stand for what is "right" is easy and lacking sacrifice.
As I stated earlier you need to lose the "high horse" mentality you appear, to me, to have. There will be other avenues to buy this card elsewhere. You could cave and buy the ship and sell the stuff you dont need on said secondary market. (I believe I asked you before why those of us who buy the ship cant recoup some of the cost from those who dont want to buy the ship...you never answered me. But we all win that way.) The secondary market (small though it is) needs to get its pricing in line (which, judging by your responses in this thread, you will probably find proper pricing of that "unfair" as well.) If you decide you dont want to buy it that way or you dont have a friend who will split the cost with you fairly then maybe you need to just deal and realize your stand will cost you something. The question is are you willing to pay that cost? I dont know...thats a question only you can answer, and I'm honestly not interested in what you end up doing in the end.
Your assertion that this is a bad move yet you will only buy from the company and no other avenue is a problem YOU and YOU alone face. Your self imposed limits are holding you back here.