They might have learned from that and decided to do the announcements separate this time around. Yes, I know, it's already been said up-thread that they've been consistent with announcements so far. But this set of announcements isn't coinciding with a Gen-con like last time either. On top of that, as aadh, and I, and some others who's names escape me kinda guessed, this is an original FFG creation! How bad ass is that!? I'm so thankful to the licensor to agree with many of us that this company is doing right by the franchise every step of the way, and deserved the opportunity too leave a little, in fact a big stamp, on the book of lore. If you consider that up till now they've been drawing off the trilogies, and the comics, and the video games, basically re-displaying everybody else's stuff, to get to do their own thing only now? That's. Huge. (nice pun that) And for that achievement they deserve to have it get it's own special announcement article.
Now does that mean another is coming? I'd have to hope. It makes sense to me. The Goz is pretty cool after all and certainly possible. Put a set of bomber fixes in that box while they're at it.