My LGS is a bit out of it. We're in Taiwan, so they aren't always aware of the mainstream events coming up.

I'd like to speak to them about it as they do carry other Fantasy Flight games and get them onboard for it. (And yeah.. I want a copy of "Forsaken Bounty" on the day...)

So what do I do and who/where do I direct them to?

There's info for retailers on www.freerpgday.com/ . The kits are apparently all gone, but its possible your shop's distributor may have some.

Great, thanks for the info. I'll see if I can get them to do something with it.