For my part, using the word 'female' in this context just feels weird. Also, while I do 'get' the battle over language, I think it's a largely a distraction, and it creates a false lumping together of people who are authentically sexist and those who are just not up-to-date with the latest in PC vogue. Those who are insidious about their sexism can further couch their sexism in another code.
Now, while I do like it that FFG is being inclusive with their pilots, I'm also skeptical that a gender imbalance in those pilots is keeping or shooing women away.
Let's focus on the keeping away and shooing away. There's little that we can do to change the preconceived notions of what our community are about. If it's changing, that will change slowly. What we can do is to police our 'shooing' away. How can we be more inviting at the FLGS gaming table without also having our being inviting have predatory connotations?