Can I get it in this box?

I like the beginner boxed contents but the box itself it useless to me. I wish they'd make it sturdier and with a lid like almost every other RPG box set.

As for unit cost if they have print runs of 8-10k then the manufacturer's unit price might go up a dollar on a sturdier box with a lid. But I doubt even that much. Those boxes can't cost them more than $1.50-2.00 to make.