Ok so here's the lowdown; I was playing a game of UFS at the college I go to and then some of the other students were being curious about the game and started gawking at the cards in my binders (gawking as in Morrigan, Chun-Li, and some reason Bison -shrug-) Anyway I was playing a game against my roommate to kill time and the other students came over and saw that my roommate was playing Bishamon** and some people recognised him and I was playing Raphael:: (working on how fast I can kill) more people recognised him as is. Some students came over and asked if there were other game characters in the sets and I told them to look through the binders and a lot of them were wanting to learn how to play with their favorite character. Afterward I gave them the sites where you can buy the cards and they came back the next day with starter decks, most of them having Ivy and Nightmare though but there were like 10 new players after one incident and they're still playing in a UFS club.
Now it's slowly growing every week and when I go there I just get impressed by seeing how a public showing made the game get a boost around my area.