I just had an interesting "after-action" debate with one of my players.
The party for my campaign is a group of "special ops enforcers" not (yet) actual Inquisitorial acolytes. They are starting to uncover evidence of a Chaos cult (suicide bombers with eight-pointed star tattoos) but, we all agreed, none of them actually recognize the symbol or know anything specific about what is behind it.
Afterward, one of my players, who is well versed in the 40K universe, wondered how much his character (an underhive ganger) would know once the connection between the eight-pointed star and Chaos was revealed. I suggested that his character would know next to nothing about the Ruinous Powers, beyond vague superstitions and religious dogma. We had a jolly debate about it, citing difference in various eras for fluff ranging from the ol' days when entire Guard regiments who fought against the Ruinous Powers were slaughtered even in victory to hide the knowledge of Chaos, to the more recent fluff with Gaunts Ghosts liberating worlds from the Arch-Enemy and bringing them back into the Imperium.
I found myself wondering how other Dark Heresy GMs handle this... how much do you thing the "common man" of the Imperium knows about Chaos, or Xenos for that matter? Is it a secret known only to the ruling elite, a half-known mystery obscured by supersition and dogma or do you have inspirational posters of Commissar Cain standing on the corpse of a Keeper of Secrets every young boys wall?