Like I just got my new Space Wolves codex and it's like paying $50 to get punched in the balls.
Funniest thing ever. But really, paying $50US for a codex or army book is like paying for a ball shot. The ball STOMP is for those who pay $48US for a digital copy! GW you suck more than you realize.
I have no issue paying for stuff to play a game. I have a major issue with paying $50 for what GW just released as a "Space Wolf Codex" that could - if you remove the Thunderwolf entry - be cut and pasted to represent any Space Marine army.
Seriously, new codex after 6 years and no one complained about the old one at all. Instead of adding something that's fluffy and makes sense (like maybe plastic Wulfen) they add a flying boxcar:

And they add some 12 year old's vision of a Space-Viking-meets-Father-Christmas:

They removed Mark of the Wulfen from squads, nerfed every spell (ooo, 2D6 S3 hits at 12" - what's that supposed to be? A taser?), and turned Sagas into Warlord traits you get randomly. I'm tempted to just play the old codex but then again I'm tempted to find people who just want to play 3rd edition.
Seriously, FFG does a far better job with balancing, supporting, and pricing this X-wing game that I'm willing to trust their design decisions in the future. Go FFG.