I live in a medium-size city with several gaming stores hosting casual games once a week or once every two weeks. Also, together these stores host store tournaments every one or two months. The players are mostly knit together by a moderated Facebook group, with another Facebook page out there as well.
Most of the initiative for happenings are either from the store employees or an enthused volunteer with some measure of recognition from FFG. There's also the guy who runs the Facebook group, though I'm not sure what he does other than confirm new members of the Facebook group. I don't think I've met him in person.
This all seems very ad hoc. That might be good, but I wonder if there are also ways of organizing the local community in order to improve the game-playing experiences.
What are your situations and experiences in this regard?