This is coming from a longtime 40k player with thousands of dollars spent over the years.
What is it about X-wing that has made it so popular? In the Northern Virginia area, a random 40K or WM/H tournament might pull 15-25 every few months. There are multiple X-wing tournaments held throughout the month in the region that will all easily pull 15-30+ people. Heck, I was at a /Thursday night/ tournament with 21 players recently. Also, the game seems to ....cast a wider net of people..than 40k, WM/H, etc. So, especially considering how young the game is, what has made it so popular, compared against other established table top miniature games?
Pre-painted models? (coming from 40k, I can't help but repaint my ships) :-)
Low cost of entry?
Easy setup/cleanup?
Quick game time?
Subject material?
Other?