Not only in this game, but also other games that I've enjoyed, it seems like there are several breeds of gamer. For the sake of argument, I'll divide the population into two types. One type lusts for the win, and the other wants to be transported to a Long Time Ago in a Galaxy Far Far Away. I imagine that there's a spectrum, rather than two discrete groups, but I do think the divide clarifies.
I think these two types of gamer can certainly have fun together on the 'fly casual' side of things, but I imagine that there's always going to be some disconnect. The former type looks at builds and tactics, the latter type might think what sorts of missions might be dramatically interesting. By and large, it seems to me that this game is more geared towards the former type who may have come to the game from a computer gaming background, whereas roleplaying games are more geared to the latter type, which is where they first got into the Star Wars universe, aside from the movies.
I'm certainly of the latter type (though I also have a competitive edge), and I'm wondering how many here are longing for a more narrative side to this game.